Frequently asked questions

AEO stands for answer engine optimization. It means making your business easy for AI assistants like ChatGPT, Grok, Perplexity, Gemini and Google AI Overviews to understand, trust and cite when someone asks a question your business can answer. It's sometimes also called AIO (AI optimization), GEO (generative engine optimization) or AI search optimization.

SEO helps your pages rank in a list of search results. AEO helps your business become part of the answer itself, when an AI writes a reply and names a few sources. They share a foundation: a fast, crawlable site with clear content and structured data. AEO adds a focus on direct, quotable answers, consistent facts about your business across the web, and files and markup that AI systems read.

AI search is still a relatively new science, and many businesses haven't optimized for it yet. AI answers usually name only a handful of sources, and the trust signals they lean on, like consistent facts, helpful content and reviews, take time to build. Businesses that start early get a head start that later competitors have to catch up to.

No, and you should be wary of anyone who does. No one controls how Google or AI assistants rank and cite sources. What we can do is fix the technical problems that hold you back, publish clear and helpful content, and make your business easy for search engines and AI systems to understand. Then we measure what changes.

Any business that wants more customers from search: local service businesses, professional services, shops, restaurants, schools, e-commerce and more. Our own portfolio includes a dog boarding service, an aircraft ferry company and a flight school.

We're based in Los Angeles and love working with LA businesses, but everything we do works remotely, so we work with businesses anywhere.

It depends on what your business needs, so we don't publish one-size-fits-all packages. Book a free phone consultation or request a free audit and we'll give you a clear quote after we look at your site.

We talk about your business, your customers and your goals, and look at how you show up on Google and in AI answers today. You'll get honest next steps, whether or not you hire us.

Either. Many sites only need technical SEO fixes, better content and structured data. If your current site is slow or hard to update, we'll recommend a rebuild and explain why.

Technical fixes like removing a stray noindex tag can matter as soon as search engines recrawl your pages. Content, local SEO and AI citations usually build over months. We'll tell you what to expect for your situation and report on real data, never made-up numbers.