The short answerTo check your AI visibility, write down 10 to 20 questions real customers ask, ask each one in ChatGPT, Grok, Perplexity, Gemini and Google (watching for AI Overviews), and record whether your business is mentioned, cited with a link, described accurately, and which competitors and sources appear instead. Repeat monthly with the same questions to track progress.
How to check your business's AI visibility
- List customer questions. Write 10 to 20 questions customers really ask, mixing "best [service] in [city]", cost, comparison and how-to questions.
- Ask each assistant. Ask every question in ChatGPT (with search), Grok, Perplexity, Gemini and Google Search, ideally logged out or in a fresh session.
- Record the results. For each answer note: are you mentioned, are you linked, is the description accurate, and which competitors and sources are named.
- Check the basics. Confirm robots.txt allows Googlebot, Bingbot, OAI-SearchBot and PerplexityBot, and that key pages are indexed.
- Ask about your business directly. Ask each assistant "What do you know about [your business]?" and correct any wrong facts at the source: your site, profile and listings.
- Fix and repeat monthly. Improve the pages that should answer each question, then rerun the same questions every month.
Why check before you optimize
AI answers vary by assistant, wording, location and even from one day to the next. A consistent, written test gives you a baseline, shows which questions matter most, and tells you which sources the assistants trust, often directories or review sites where you should be listed.
A simple tracking template
| Question | Assistant | Mentioned? | Linked? | Accurate? | Others named |
|---|---|---|---|---|---|
| Best [service] in [city] | ChatGPT | Yes / No | Yes / No | Yes / No | Competitors, directories |
How to read the results
- Not mentioned anywhere: start with technical and SEO basics. Can the crawlers reach you, and are your pages indexed?
- Mentioned but not linked: the assistant knows you from other sources. Strengthen the pages on your own site that answer the question.
- Described wrongly: fix inconsistent facts on your site, Business Profile and listings.
- Competitors cited: look at what their cited pages do: direct answers, FAQs, prices, reviews, and close the gap honestly.
Prefer to have it done for you? Request a free AI visibility audit.
Frequently asked questions
Is there a tool that tracks AI visibility automatically?
There are paid tools that run prompts at scale, but a manual monthly check with a fixed list of questions is free and works well for most small businesses.
Why do different assistants give different answers?
They use different models, search indexes and sources, and answers can change with wording and location. That's why you should test several assistants with the same questions.
What if an AI says something wrong about my business?
Correct the information at the source, on your website, Google Business Profile and directory listings, and keep it consistent. Assistants pick up changes as they recrawl.
Sources
We rely on primary, public documentation. Last reviewed November 12, 2026.